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Leaders in Talent Management & Commercial Sport Advisory

our mission

Our mission is to help our clients make distinctive, lasting and substantial improvements in their sponsorship or personal revenue and profile position through the provision of industry-leading consulting and athlete management strategies. We achieve this through industry intelligence, our superior networks and the application of clear, concise and obtainable plans.

M5 Management is a specialist sponsorship and talent management consultancy where clients receive the benefit of highly experienced personal expertise and service. Projects and athletes are personally managed by one of Australia’s leading commercial sports specialists and given a level of attention that other larger companies do not replicate.


What We Do

M5 Management is one of Australia's leading independent Commercial Sport consultancies. We provide a complete range of services including sponsorship audits and recommendations, client management and speakers bureau. Services include: sponsorship audits and recommendations, sponsorship sales (large projects), talent management and speakers bureau. Consulting services include Sponsorship Identification, Negotiation, New Event/Business and Broadcast Production & Placement.

Leaders in talent management and commercial sport advisory.

Founded in 2009 by Philip Stoneman, M5 Management is one of Australia's leading commercial sports marketing agencies, offering a diverse range of services including:

  • Talent management

  • Consulting services for sporting federations, event rights holders and government agencies

  • Athlete and industry education

  • M5 Academies for high performance athletes

  • M5 Storytellers speaker's bureau​

M5 offers a superior level of knowledge, insight and expertise gained through our comprehensive industry experience, wide networks and genuine relationships. M5 has a wealth of experience across the following sectors:

  • Events and tourism

  • Sponsorship program development and sales

  • Marketing, advertising and brand development

  • Athlete career development and high performance (emerging and elite)​

Phil Stoneman
Director & founder

Phil Stoneman is recognised as one of Australia's leading commercial sports and event specialists. Following 10 years as a senior director with global sports marketing firm International Marketing Group (IMG), in 2009 Phil founded M5 Management. He has a vast amount of experience working with rights and events holders, media and Australia's largest companies. During his time at IMG he generated $45 million in sponsorship revenue and was responsible for the negotiation of multi-million-dollar partnerships including the MasterCard Masters, Kellogg's Nutri-Grain Ironman Series, MasterCard Hong Kong Fashion Week and the Lexmark Indy 300. Phil is renowned for his personal integrity, wide network, and exceptional levels of client service.

In his 'spare' time Phil is devoted to his family and regularly competes in Ironman competitions.

Maddy Stoneman
Director of operations
Bachelor of Business, Sport Management
Bachelor of Exercise & Movement Science


As a former elite AIS gymnast and exercise physiologist, Maddy is responsible for all administrative operations for M5 Management and its talent roster. Maddy brings a deep understanding of the physiological and psychological aspects related to elite and professional athletes and M5 clients benefit greatly from this. Maddy has completed her Bachelor in Exercise and Movement Science, & Bachelor of Business majoring in Sports Management.

Martin Dillion
director of consulting

Martin's senior experience is a unique blend across sports commercialisation, medical technology, and advertising. In his time with IMG he identified and unlocked the value of commercial assets in rugby, tennis, golf, surf lifesaving, ironman, athletics, motor sport and the arts. In various CEO and General Manager roles in public and private companies, Martin has been responsible for strategy, structure, operations and sales. Another dimension to his corporate experience is his knowledge of the special business needs of sporting and volunteer organisations. Outside of his working life Martin is Life Member of North Cronulla SLSC, devoted husband and father and a keen surfer.

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