M5 Cycling

Empowering M5 Cyclists to achieve their full sporting, commercial, and personal potential.

Our charter is to empower M5 clients to achieve their full sporting, commercial, and personal potential.
M5 aims to work with clients throughout all stages of their career with our 'client for life' philosophy which focuses on developing personal profile and brand, support services, and long-term revenue opportunities.
The M5 Cycling Division boasts experience from junior to national level cycling, professional cycling, the role of sports director, team ownership, sponsorship acquisition, professional mentoring and contract negotiation. We are up to date with the latest developments with contacts across all levels of professional cycling from the top World Tour teams to inside the current Peloton.

Jay McCarthy

Luke Durbridge

M5 Cycling Press Release

Fresh off the back of another exciting Tour de France, Australian commercial sports agency M5 Management continues its expansion rollout, launching M5 Cycling. Headed by Directors Phillip Townsend and Cameron Heald, M5 Cycling offers professional talent and career management to emerging and established male and female cyclists in Australia and in Europe. "We have commercially represented Luke Durbridge within the Australian market for a couple of years now and the launch of M5 Cycling is a natural extension of our talent management business.

M5 has been searching for the right people to lead the division, leaders who are respected and highly experienced and who share the M5 'athlete first' ethos. We are delighted to be working with Phil and Cameron, successful business people and athletes who share a genuine passion for the sport of cycling and progressing the careers and lives of cyclists", said M5 Founder and CEO, Phil Stoneman.
M5 Cycling will work with Australian cycling talent and their families who are seeking holistic athlete-focused management services to support their sporting, personal and commercial growth. Based in Australia, with representation in Europe, M5 Cycling will provide a competitive alternative to traditional European-based (and focused) agents.

A perfect example of this holistic approach that M5 offers is Jay McCarthy's recent decision to join forces with M5. Jay is one of Australia's most respected cycling talents with an impressive global resume. M5 was the perfect match for Jay as he aims to return to the peloton after a serious accident in 2020. M5 are excited to be working with Jay to achieve his cycling goals while also developing his life beyond the peloton. M5 Cycling offers an alternative, transparent model to standard athlete agreements, charging a fixed fee for services such as:

  • Team identification and placement
  • Contract negotiation and renewals
  • Career exploration, development and planning
  • Financial advice and strategy

M5 Cycling will also offer athletes access to commercial sponsorship opportunities both in Australia and Europe with a pre-agreed commission structure. Athletes will benefit from Cameron and Phil's business experience, including Cameron's expertise as a Finance Manager.
Most importantly, M5 Cycling will be preparing talent to plan for life beyond cycling offering career planning, education advisory, scholarship submissions, mentoring and networking opportunities. Additional services available include athlete profiling and brand development, social media strategy and social content planning.

Australia's leading provider of commercial Sports Marketing and Talent Management Service


PO Box 2559
Wellington Point,
QLD 4160

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