The inaugural #lookafteryourcoach advocacy campaign was initiated and resourced by M5 Management in response to regular observation of poor or compromised mental health in sporting coaches, combined with feedback from the sports industry and further research.
The #lookafteryourcoach campaign was initiated on the premise that support of the mental health of coaches/community leaders will enable sport, athlete wellbeing and physical activity levels to thrive in alignment with the Sport 2030 National Sport Plan. Coaches will also be better trained to provide mental health support to athletes.
The campaign is simple, in order to put the mental health of coaches across Australia on the agenda, M5 is asking the sporting community to acknowledge one of the most important roles in sport and the wider community the role of coach. It is one of the hardest jobs going they are often taken for granted and the first to take any blame for a team's actions or poor performance (regardless of whether they are paid or volunteers). It is often overlooked that sport at any level cannot exist without a coach.